1. Introduction
New Forest Irrigation & Automation (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit irrigatemygarden.com (the “Site”). We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller
The data controller responsible for your personal data is New Forest Irrigation & Automation. If you have any questions about this policy or your personal data, you can contact us at: info@irrigatemygarden.com.
3. What Data We Collect
We may collect and process the following categories of personal data:
3.1 Information You Provide
When you complete our contact or enquiry form, we collect:
- Your name
- Email address
- Phone number
- Postal address
- Details of the service you are enquiring about
- Any additional notes you choose to provide
3.2 Information Collected Automatically
When you browse the Site, we automatically collect certain data through cookies and similar technologies:
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time spent on pages, and navigation paths
- Referring website or source
- Device type and screen resolution
3.3 Third-Party Analytics and Advertising Data
We use third-party services that may collect data about your browsing behaviour:
- Google Analytics – collects anonymised usage data to help us understand how visitors interact with the Site
- Google Ads – may place cookies to serve relevant advertisements and measure campaign performance
- Meta (Facebook) Pixel – may collect data to measure the effectiveness of advertising campaigns and deliver targeted advertisements
4. How We Use Your Data
We use your personal data for the following purposes:
- To respond to your enquiries and provide information about our services
- To administer and improve the Site
- To analyse Site usage and improve user experience
- To deliver and measure the effectiveness of advertising campaigns
- To comply with legal obligations
5. Lawful Basis for Processing
Under the UK GDPR, we rely on the following lawful bases for processing your personal data:
- Legitimate interests – to respond to enquiries, improve our services, and analyse Site performance
- Consent – for the placement of non-essential cookies (analytics and advertising), which you can manage via our cookie consent banner
- Legal obligation – where we are required to retain or disclose data by law
6. Cookies
Our Site uses cookies to distinguish you from other users. This helps us provide you with a good experience and allows us to improve the Site. We categorise cookies as follows:
- Functional cookies – strictly necessary for the Site to operate correctly
- Preference cookies – store your preferences such as language or region
- Statistics cookies – help us understand how visitors use the Site (e.g. Google Analytics)
- Marketing cookies – used to track visitors across websites to display relevant advertisements (e.g. Google Ads, Meta Pixel)
You can manage your cookie preferences at any time using the cookie consent banner on the Site. For more information, please see our Cookie Policy.
7. Who We Share Your Data With
We do not sell your personal data. We may share your data with the following third parties where necessary:
- Google (Google Analytics, Google Ads) – for analytics and advertising purposes
- Meta Platforms (Facebook Pixel) – for advertising measurement and targeting
- Our website hosting provider – for the technical operation of the Site
- Professional advisers – such as accountants or legal advisers where required
Some of these third parties may process data outside the UK. Where this is the case, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.
8. How Long We Keep Your Data
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Contact form submissions – retained for up to 24 months from your last interaction, unless a longer period is required for ongoing business or legal purposes
- Analytics data – retained in accordance with Google Analytics’ default retention settings (typically 14 months)
- Advertising data – retained in accordance with the respective platform’s data retention policies
9. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- Right of access – to request a copy of the personal data we hold about you
- Right to rectification – to request correction of inaccurate or incomplete data
- Right to erasure – to request deletion of your personal data in certain circumstances
- Right to restrict processing – to request that we limit how we use your data
- Right to data portability – to receive your data in a structured, machine-readable format
- Right to object – to object to processing based on legitimate interests or for direct marketing purposes
- Right to withdraw consent – where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please contact us at info@irrigatemygarden.com. We will respond within one month of receiving your request.
10. Third-Party Links
The Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.
11. Children’s Privacy
Our Site and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us and we will take steps to delete it.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
13. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: ico.org.uk
Telephone: 0303 123 1113
14. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
New Forest Irrigation & Automation
Email: nfia@wilesgardens.co.uk